How to Make A Pitch That YouToken Investors Can't Deny

Anthony Cerullo
February 15, 2018

You have the perfect idea for a groundbreaking project but lack the funds to turn it into a reality. So, you head on over to YouToken to create a pitch for investors. Sounds easy enough right? Not so fast. Creating a pitch is a key moment that can either launch your business into a profitable universe or destroy it before it even takes off. However, there are a few key tips to make sure that last part doesn't happen. By the end of this article, you'll be a pitching pro.


You might think your project is the only thing investors care about but that's not the case on YouToken. A key element of our platform is you, the individual. Investors flock here just for that reason. They are far more interested in your personality, background, beliefs, personal goals and more. Don't be afraid to share this all with your potential investors. If a great idea has no one of intellectual or personal value behind it, then it's bound to fail.


Your creator pitch should take no more than ten minutes. This isn't some Shakespearean soliloquy here. The less time it takes to convey your idea to investors in a clear, concise and efficient manner, the better. However, don't rush the process either. Move at a steady, consistent pace and don't try to cram everything at the end. The good news is, this isn't a live pitch so you can really perfect your video if you want to.


As we just mentioned, your pitch should be relatively quick. Quick doesn't mean boring though. Make a little story out of it. Storytelling is a great way to catch your listener's attention and keep it until the end. An investor sees numbers, market research data and spreadsheets day in and day out. Don't be afraid to get a little creative with it and craft an entertaining presentation.


Time is money and money is time. You need to respect the time and you need to respect the investor. By showing you respect their time, then they will return the favor. To capitalize on this time, you need to remain focused on explaining the following:

  • What is your project?
  • Why is it unique?
  • Who is your target audience?
  • How do you plan to get customers
  • What is your revenue model?

Staying focused and covering all those points is a step in the right direction for a rock, solid pitch.


We get it. You're a little nervous and that's ok. But being nervous is no excuse to be boring during your pitch. Show a little excitement. Actually, show a lot of excitement. An investor is a predator. They can smell out the entrepreneur's who are not passionate about their project. Hence, you cant' fake it. 

A good tip is to practice your most enthusiastic, energetic pitch. Now, add about 50% more energy to that. That's the right level. However, don't go overboard with it. Sophisticated yet enthusiastic is what you want. 


If an investor likes you, likes your idea and is ready to spend some money on it, then they will surely ask you a few questions first. This is a crucial step in the process. If you're not prepared to answer these questions, then you might lose the deal. So, before you even put your pitch up on the marketplace, anticipate the questions and have all possible answers ready to go. Investors will notice this preparation and they might even admire that more than the answers themselves. 


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